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Scion wants the hip only

Toyota is actively trying to isolate Scion messages from the tragically unhip by relaunching the xB without any advertising on television or in mainstream publications.
Auto industry executives say such a move is highly unusual, according to USA Today. The only other recent example was in 2000 when Volvo tried an online-only approach to launch a sedan at the height of dotcom mania, the paper writes.

Posted by   at 10:15 AM to Companies | Permalink

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