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April 10, 2007

Boch Toyota sues Bob's Discount

Norwood, Mass.-based Boch Toyota is suing Bob's Discount Store for using its catch phrase "Come on down," according to Boston Business Journal.
But hang on a second - wasn't that Bob Barker's catch phrase on CBS hit "The Price is Right?" Indeed it was. The show with Barker as host hit the airwaves in 1972 and is still running although Barker retires this year. The 35-year run makes it one of the longest-running games shows in history.
President Ernie Boch Jr. told me he does not want to comment on the lawsuit other than to say that he is negotiating with Robert "Bob" Kaufman and hopes to work it out. But if he can't, he said he is prepared to go ahead with the case.
A spokeswoman with Bob's Discount was not immediately available to comment.

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