Projo Biz Blog

Pawtucket-based Hasbro, Inc. (HAS:NYSE) this morning said it has reacquired for $7 million the worldwide distribution rights to the Sunbow Library of Hasbro Classics programming from TV-Loonland, which held the rights to license the content.

Under the terms of the deal, Hasbro has regained ownership of nearly 1,000 episodes of classic programming, including G.I. Joe, Transformers and My Little Pony. The acquisition increases Hasbro's content library to nearly 2,000 episodes of programming covering over 30 brands.

"As we deliver new immersive entertainment experiences to audiences worldwide, it was extremely important that we had the rights to fully control the usage of our intellectual properties," said Brian Goldner, Hasbro's Chief Operating Officer. "Entertainment is becoming increasingly important in helping us to strengthen and build our brands globally, and this will enable us to engage consumers in new and exciting ways."

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