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December 5, 2007

MNF numbers

From the ESPN press release:

ESPN’s Monday Night Football averaged 12,529,000 homes (based on a 13.0 rating), breaking the record for household audience set last year when the network averaged 11,807,000 households for the New York Giants at Dallas Cowboys on October 23 (based on a 12.8 rating). The game was seen by an average of 17,522,000 viewers, breaking the record set by Disney Channel’s "High School Musical 2," which averaged 17,241,000 million viewers on August 17 this year.

ESPN out-delivered all broadcast and cable networks in prime time among households, persons 2+, and all key male and adult demo groups (M18-34, M18-49, M25-54, P18-34, P18-49, and P25-54). It was the third time ESPN has won Monday night overall; MNF has “won the night” in the male demos every week this season.

In Boston, the game delivered a 28.3 rating on ESPN and an 8.3 rating on WCVB-ABC, for a combined 36.6 rating. In Baltimore, the game delivered a 12.9 rating on ESPN and a 24.6 rating on WJZ-CBS, for a combined 37.5 rating.

The game’s audience peaked from 11:30 – 11:45 p.m. ET (the telecast ended at 11:49 p.m.) with a 17.6 rating, representing 16,920,000 homes and 23,865,000 people. For that quarter hour, ESPN’s share – the percentage of U.S. television homes watching TV that were watching ESPN – was 31.

Posted by Shalise Manza Young  at 6:49 PM | Permalink