Kimberly Pierceall
People Like Palm Springs, but ...
Desert Fashion Plaza circa 2002 (The Press-Enterprise)
For the first time, the city of Palm Springs' Bureau of Tourism has surveyed the folks who visit the area -- even the folks who have never been and think the city is in Florida, not California -- to find out how they can market the destination better.
San Francisco-based Community Marketing Inc. was hired to administer the survey and presented most of the results Thursday which were summarized into a 21-page report. At the time, I didn't have a good deal of time to pour over the summary's details but since then I've found a few interesting nuggets, like this one (emphasis mine):
"The positive news is that once a person does visit Palm Springs, most seem to enjoy the destination and want to return. Palm Springs does not carry with it a lot of negative perceptions or dislikes for visitors, with the exception of the downtown shopping mall."
The survey is referring to the downtrodden Desert Fashion Plaza whose owners, Wessman Development Co., are currently working on plans to redevelop it into an outdoor retail hub.
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