PE.com - Tourism Blog

Is There Such Thing as July Gloom?

Getting people to visit your parcel of travel paradise versus the next guy's often consists of a similar advertising plot:

CAMERA PANS ON SCENE OF PURPLE MOUNTAINS AND ROLLING HILLS (WITH OR WITHOUT GRAIN)

Cut to families frolicking. Bonus if there is a scene with water.

The Big Bear Lake resort used those elements, sure, but shook up the mundane a bit with an homage to B-movie horror films by announcing the arrival of the horrid, the terrible, the unspeakable ::cue dramatic music:: June Gloom!

Points for getting my attention. I don't know if I've ever experienced June Gloom in Riverside. I've gotten used to June Desperation in Palm Springs when I find the path of air coming out of the air-conditioning vent, and stay in its path all day.