PE.com - Tourism Blog

Temeculian Task

Of the $538 million that tourists spent in Temecula last year, $214 million of it went toward "arts, entertainment and recreation" -- a rather broad category but one that I'm fairly certain is dominated by the Pechanga Resort and Casino.

But a couple other interesting nuggets emerged from the report conducted by Dean Runyon Associates : one out of three Gen X-ers and Millienials reported drinking more wine. For now, about half of regular wine drinkers are over 50. And Californians made more than 50 million visits to casinos in 2005, 16 percent of the amount of trips nationally.

Dean Runyun also conducts an annual survey of statewide tourism impacts.

Check out my story on the business page today to read more about Temecula tourism.

-- KIMBERLY PIERCEALL
kpierceall@PE.com