Kimberly Pierceall
Resort Rumble
One tourism agency just isn't enough. In the Coachella Valley where there's already the Palm Springs Desert Resorts Convention and Visitors Authority which intends to market the entire valley and its nine cities to tourists, each city is now fending off the others in an attempt to get more of those visitors in their city.
Listing off the names of new hotels being developed in Palm Springs and elsewhere, Rancho Mirage's Mayor Dana Hobart said during a speech: "Rancho Mirage revenue is under attack."
And to protect that revenue, the city plans to hire a marketing director with an annual salary between $80,436 and $97,716. That's in addition to already paying the Palm Springs Desert Resorts Convention and Visitors Authority to tout the area.
Palm Springs employs the Palm Springs Bureau of Tourism, and Indian Wells and Palm Desert have marketing employees dedicated to encouraging visitors to visit.
It's every destination for itself.
- KIMBERLY PIERCEALL
kpierceall@PE.com
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