PE.com - Tourism Blog

William Shatner is Protecting You

Kudos are in order for Priceline.com and TripAdvisor. The two companies have vowed to expunge fake reviews from its sites that can puff up a hotel that may not deserve it.

In this article from Reuters a Priceline executive claims the site matches its records of buyers with the commenter to make sure they've stayed at the hotel in question. TripAdvisor claims to use personnel trained in fraud detection.

I did a quick search for Palm Springs area hotels on Priceline.com to unscientifically check it's accuracy, and found some pretty honest comments for the JW Marriott Desert Springs resort in Palm Desert. But Brett from Tempe is just nuts.

-- KIMBERLY PIERCEALL
kpierceall@PE.com