PE.com - Tourism Blog

Hypnosis Lessons with Mary Bono

If taking a lesson from the 90-second promo aired at Friday's annual luncheon for the Palm Springs Desert Resorts Convention and Visitors Authority, here's what you should do when imploring Los Angeles residents to visit your destination: (first watch the video by visiting our Business section site and reading my story about the luncheon)

1 - Repeat the area's slogan once every 18 seconds on average (bonus point! How many times does Mary Bono say "Give in to the Desert"?)

2 - Show really nasty traffic before showing happy people and swimming pools. Do it the other way around and you just might leave them depressed.

3 - Mention that they'll be "surrounded" once they get here. They like that sort of thing.

4 - Give a fair shake to every city, not just the most well known one (I'm talking to you Las Vegas ... why not, "What happens in Primm, stays in Primm" eh?)

5 - Include outtakes (bonus point! spot the cue card holders in the video)

-- KIMBERLY PIERCEALL
kpierceall@PE.com