Kimberly Pierceall
California, More Than Just In 'n Out and Palm Trees
With some of its $10 million advertising budget, the California Travel and Tourism Commission debuted its spring and summer advertising television commercial before, during and after the Oscars for viewers in Seattle, Portland, Salt Lake City and Denver.
Here's to hoping the Oscar viewers in chillier climates didn't change the channel during the acceptance speech for Best Sound Mixing.
-- KIMBERLY PIERCEALL
kpierceall@PE.com
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