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May 2008
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There! Does that finally cap all the metallurgic jokes you've heard about how well "Iron Man" did this weekend? The film's success was pretty well-predicted, even by people who tried to downplay it by saying that sure, it would be good, but nowhere near "Spider-Man's" numbers (*cough-Paul Dergarabedian-cough*). And while that's true, it still did better than the $70 million open predicted by most experts. Considering it's not even the most famous marquee Marvel character (the roster includes the Fantastic Four, the X-Men and the Hulk), it was still an impressive opening, raking in more than $104 million, about $1.08 million of that in the Inland Empire. It overperformed here, too, making $35,956 per theater. Nationally, it scared up $24,543 per theater. Considering it's a PG-13 action movie, its success in this region wasn't too big a surprise. After all, the movie made money in every market, even foreign markets. Then there's "Drillbit Taylor," about as far away from "Iron Man" as a movie can get: lower-brow humor, goofy plot, and made for less than 25 percent of "Iron Man's" budget. Yet, the movie made a miraculous recovery on the IE charts this weekend. The film opened in fourth place on March 21, but dropped from there, falling off the regional top 10 by April 11. This weekend, however, it made enough money to score the sixth spot on the regional top 10, even though it's only showing in five area theaters, at least two of which are second-run theaters. Its per-theater average in the Inland area was $7,504, second only to "Iron Man's" take and beating the per-theater average for "Made of Honor" at $5,387. So, apparently, the IE's love for PG-13-rated slapstick comedies outweighed our love for romantic comedies and, well, almost everything else this weekend. The movie saw an unprecedented uptick in attendance from last week: Its take had a 1,566.77 percent change over the previous week. |
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