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May 2008
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"The Chronicles of Narnia: Prince Caspian" took over the box-office throne from "Iron Man" this weekend, earning $56.6 million. Both films overperformed in Inland Southern California, proving once again that the region's audiences love their blockbusters. Regionally, the "Narnia" film made $18,085 per theater; nationally, the figure was $14,399. The film is Disney's second based on the books by C.S. Lewis. The first movie, "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe," drew opening-weekend receipts of $65.6 million and earned $744.8 million in total worldwide ticket sales, according to Box Office Mojo LLC. "Always our expectations are that a successive film in a franchise will out-earn its predecessor" in the opening weekend, said Paul Dergarabedian, president of Media By Numbers. "This is a May release in a May where a particular film, namely 'Iron Man,' is hanging on strongly." The comic-book adaptation is continuing to do gang-busters business in the Inland area, making $10,261 per theater, far more than the national average of $7,511 per theater. But in Inland Southern California, the most interesting story continues to belong to "Drillbit Taylor," now enjoying its ninth week in theaters. While it's ranked No. 16 on the national charts, the film is still appearing on the region's top 10 list, coming in at No. 7. In addition to showing in drive-ins as part of double features with "Iron Man," the season's first big hit, it has also made its way to second-run theaters in the area, which means more people can afford the movie. Also, PG-13 movies are proven draws in the Inland region, and the kids-hire-bodyguard plot of "Drillbit Taylor" could be seen as more appropriate for children than the similarly rated "Baby Mama," "Made of Honor" or "What Happens in Vegas." |
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