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May 2008
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This weekend, Inland moviegoers were able to indulge in one of their favorite pastimes -- watching horror films -- at theaters in the area. "Prom Night," which opened at the top spot both nationally and regionally, made $22.7 million this weekend, $202,030 of that in the IE. Our bloodlust didn't stop with Brittany Snow, however. We help "Street Kings" to a No. 2 slot. And it overperformed in this area, making $5,896 per theater compared with making $4,864 per theater nationally. "Superhero Movie" continued success in the region is an example of our love for slapstick movies: It was ranked No. 7 regionally compared with it No. 9 national rank. And the family films "Nim's Island" and "Horton Hears a Who!" are still strongly representing the all-ages audiences among us. Both films overperformed in this area compared with the national earnings. In all, this weekend's regional top 10 provided a crystal clear snapshot of the Inland Empire's film likes and dislikes: 1) Horror flicks are represented by "Prom Night" and "The Ruins," which came in at No. 8 both nationally and regionally. 2) Family films such as "Nim's Island" and "Horton Hears a Who!" are rocking. 3) Slapstick comedies "Superhero Movie" and "Drillbit Taylor" are still populating the top 10. 4) Showing our general distaste for dramas, the new movie "Smart People" opened at No. 9 here, while it was No. 7 nationally. |
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