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July 2008
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You may remember the blog entry about Haagen-Dazs and how the company was donating proceeds from its new ice cream flavor, Vanilla Honey Bee, to research on the disappearing bee population. Now Burt's Bees is getting into the action.
Starting this month, the company is donating five percent of the proceeds from its special edition CCD Beeswax Lip Balm for its ongoing support and partnership with The North American Pollinator Protection Campaign and its Honeybee Health Improvement Project. CCD stands for Colony Collapse Disorder, which has been blamed for a major decline in honey bees. In addition, some folks are launching a nationwide call to action to plant specific vegetation that will benefit pollinators. Birds, bees, butterflies, beetles, mosquitoes and even bats transfer pollen between seed plants. Over the next two years, 35 eco-regional guides will be rolled out that will match people, place, plants and pollinators by United States zip code for the first time ever, according to Laurie Davies Adams, executive director of the Pollinator Partnership. The first six in the guide series will be introduced tomorrow at a Congressional briefing. But even now, you can use the interactive zip code system to learn what it takes to sustain pollinator health and habitat. "If all our planting were based on these guidelines, we would be restoring pollinator habitat naturally. That's because science tells us what kind of environment pollinators need to survive and thrive," said Michael Ruggiero, chairman of the North American Pollinator Protection Campaign. The campaign's members served as science and environmental experts for the guides. |
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