Caltrans discovers YouTube and MySpace
The Caltrans office covering Riverside and San Bernardino counties began running videos on YouTube.com earlier this year. The spots offer updates on significant projects underway in the Inland area and allow motorists to watch, not just read about, the stuff Caltrans is trying to accomplish.
Now the statewide office is using YouTube and the social networking site MySpace.com to reach out to teenagers with driving tips and other driving-related information. The idea is to get these tools to teens; whether they will read them or not, or even go to the sites, is largely unknown.
If they do, they will find things like "Top 10 Reasons for Failing the Drive Test" or videos designed to show the view a trucker has from the cab. Here's a hint: it's not nearly as wide as you might think.
While the offerings are aimed largely at teens, there is other information there that could be useful for commuters, especially if they have a son or daughter who is reaching driving age.
Posted by Phil Pitchford at 9:59 AM, October 30
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