Press Release:
HANKOOK TIRES MOBILE TRUCK TO PARK AT DODGER STADIUM AUGUST 13-14
Former Dodger Great Ron Cey to Sign Autographs
NEW YORK, August 9, 2007 – Hankook Tires, one of the largest tire manufactures in the world and Van Wagner Sports Group, a leading sports marketing and media company are teaming up this summer to bring the Hankook Tire Mobile Truck to Major League Baseball stadiums across the country.
The 18-wheeler, which made its first stop at Rangers Ballpark in Arlington (Rangers) and its second stop at Comerica Park (Tigers), will park in the lots of four more Major League Baseball stadiums - Dodger Stadium, U.S. Cellular Field (White Sox), Shea Stadium (Mets) and Dolphin Stadium (Marlins) – and will open up into a 350 square foot interactive display.
On Monday, August 13, former Dodger great Ron Cey will be on hand at the Hankook display to meet and greet fans and sign autographs.
"As we continue to grow our brand here in North America, Hankook tires has benefited greatly by our signage at MLB ballparks,” said Bill Bainbridge, Director of Brand Communication for Hankook Tire America. “Now as a way of building on this established brand awareness we can build brand equity. Bringing our mobile marketing display unit to the ball parks is a great way for us to meet and interact with potential consumers and in many cases we can then connect them directly with our local market tire dealers."
"Hankook's interest in connecting their mobile truck tour to their MLB teams is a great sponsorship extension and a further way to develop their association with America's Pastime,” said Bill Barbera, Vice President of Sales for Van Wagner Sports Group. “Hankook has been a long time supporter and strategic buyer of our Homeplate TV signage throughout Major League Baseball. This is a brand that for many years was after gross impressions and now are going a step further with their sponsorship and making invaluable connections with consumers."
Van Wagner Sports Group and Hankook have enjoyed a seven-year relationship. In that time Hankook has developed into a significant buyer of VWSG’s Dorna USA home plate signage. Hankook is currently has signage in eight Major League ballparks.