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November 2009
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7-Eleven sells wine for 4 bucks

9:26 AM Wed, Nov 04, 2009 |

UNDATED (AP) -- Thank heaven for 7-Eleven -- wine?

7-Eleven is adding wine to its stock of sodas, Slurpees and Slim Jims. The 7-Eleven wine will be sold under the Yosemite Road label, for about four bucks a bottle. It's the company's first entry into what's called the value wine business. There will be a red cabernet sauvignon and a white chardonnay, both produced in California. 7-Eleven senior V.P. Kevin Elliott says the bargain wines should attract consumers who are "really pinched" right now. The wines will be stocked in 15,000 outlets, including 7-Eleven stores in the U.S. and Japan.




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