I spotted the perfect gift for diehard Rams fans at Schnucks this week--official St. Louis Rams tissues. These are the facial variety, not toilet. They're a bargain at a dollar a box. They've got the Rams colors and logo. What better way to wipe away your tears during the next painful Rams losing effort. I realize professional sports teams license as much merchandise as possible to rake in the money, but what was ownership thinking with this deal? What's next? Maybe St. Louis Rams heartburn tablets or headache powder.

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