« Gas prices up AGAIN... or... Bad reporter! Bad, bad reporter. | Main | What is a "liquid explosive?" »

Can you read me now?

Do you have a hard time reading highway signs?

Are the giant green billboards that point you toward the next exit not doing their job like they used to?

The federal government answered "yes" to both those questions and cooked up a new look for all highway signage. The centerpiece of signs 2.0 is a typeface -- or font -- called Clearview.

clearview2.gif

A handful of states have already adopted the new standard and are churning out signs en masse.

St. Louis County would like to join their club.

Late last month, St. Louis County unveiled a plan to replace about 450 street signs with the new Clearview-style signs.

Garry Earls, acting director of highways and traffic, says changing the signs over to Clearview would make them easier for the elderly to read.

Oh, and it will cost $250,000 to do this.

I've only come across one other example in the metro area. A stretch of I-55 between St. Louis and Springfield known as the "Paul Simon Freeway" uses both the Clearview font and an image of the late senator's trademark bow tie.

If you see any other of these Clearview signs around, drop me a line. It might be worth a TV story if local government starts spending a bunch of tax money on these signs.

Posted by at August 9, 2006 1:40 PM

TrackBack URL for this entry:

http://www.beloblog.com/cgi-bin/mt/mt-t.cgi/3354


Comments




Remember Me?

(you may use HTML tags for style)

Please type the security code below into the form.

 

Advertisement