The laws of supply and demand know no bounds.

With enlistments slumping, the Army has announced it will pay a signing bonus of $20,000 to any new recruits.

The signing bonus is offered to new privates who ship out by September 30th, the end of the Army's fiscal year -- proving that while business may be war, war is also a business.

Currently the Army spends nearly $1 billion in incentives. This includes bonuses, iPod and backpack giveaways.

"There are a lot of opportunities out there for young people, and the army is one of them", Major Bob Grambell told KGW.

With more than 3,700 U.S. soldiers killed in the latest Iraq war, and another 27,000 more injured, it remains to be seen if young people will see this cash carrot as an opportunity to serve or an opportunity to die.