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Presidential fundraising, part 2

By Aaron Weiss

In addition to Open Secrets, The NY Times campaign finance site is an amazing tool for comparing candidate fundraising.

nyt_fundraising.gif

The first thing to keep in mind when looking at the Times map: the circles showing where a candidate's donations come from only include donations larger than $200. That affects Obama's numbers more than anyone else: 28% of his money came from under-$200 donors, so that cash doesn't show up on the map.

Clinton, on the other hand, raised more than half her money in $2,300 checks, meaning those donors are maxed out. A large number of them are maxed out through the general election as well -- 20% of her $63 million can't be spent until after the primary. Only 7% of Clinton's money came from under-$200 donors.

On the Republican side, it's a similar, though less extreme, story between Romney and Giuliani. 58% of Giuliani's money came from maxed-out donors. Only 33% of Romney's money came in maxed-out, the lowest percentage among the top 4 fundraisers.

What does this mean? Obama and Romney can both tap their existing donor base for lots more money. Giuliani and Clinton have to find new donors.

Coming up: Oregon vs. Washington in the donation race.

May 2008

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