Remember the offensive Intel ad featuring six black guys bowing down before the white geek?


We wrote "Place your bets now on how long it takes Intel to pull the ad and apologize for offending, well, everyone."

If you said "1 day," you're a winner. The apology was posted the very next day. I didn't catch it until just now.

Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement. (Link)

2 Comments

Mike said:

I think those are sprinters ready to explode...but, yeah, I get it. Actually, when I first read your headline and then saw the ad I thought of the back of the bus, another not-so-delicate slight.

Knowing the ad folks at Intel, that ad was tested ad nauseum, and the mistake was ignorance and not intentional.

August 2, 2007 2:01 PM

Mike said:

Oh, BTW, during the marketing layoffs last fall they kept the diversity crowd and dumped the old white guys (like me). I guess anybody can make a mistake, no matter how diverse the group!

August 2, 2007 2:04 PM

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