For me, few products evoke the essence Portland's weirdness/quirkiness/hippieness (whatever you'd like to call it) more than Dr. Bronner's soap, a staple of the personal care section at natural food stores.

Not only is the soap all natural, not tested on animals, and useful for everything from scrubbing yourself to washing your clothes, but the label is filled with nearly incoherent rantings from the good Doctor.

Our special projects producer Rich sent me this article at Grist about Dr. Bronner's Magic Soapbox, a documentary that opens in Portland later this month.

And while viewers will be totally amused by the true story of the guy behind your favorite soap, it's the family's story that really grabs you. The kids Bronner ditched coming to help him run the business, the nutty fourth wife, the death of the favored son -- all make for a tale far more interesting than the guy's cockamamie ideas. (Link)

Dr. Bronner's Magic Soapbox opens at the Hollywood Theater on July 27th.

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