So I'm kicking my feet back a couple of weeks ago, watching the NBA draft when a catchy jingle catches my ear. Turns out it was Portland hip-hoppers Lifesavas. MediaPost reports GMC is trying to get its trucks to appeal to more of an urban audience and picked Lifesavas to provide the soundtrack. Watch the commercials here and here. If you like what you hear, you'll have to wait a while to to catch the band. They just played the Doug Fir, and are playing Quebec City Friday night with Kanye West.

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