It was one of those moments made for the internet - and for playing over and over again. At a post-game press conference Saturday, Oklahoma State football coach Mike Gundy blew his top and it was all caught on camera.

The object of his three-minute long screamfest? A newspaper columnist who wrote a column questioning the attitude and desire of one of his players - the one-time starting quarterback he had just benched for Saturday's game.

Jenni Carlson of The Oklahoman wrote the change had been a while in coming - that it was more about attitude than desire, that he didn't gut out what appeared to be minor injuries, and that the quarterback got so nervous - something he admits - that it put the team in an early hole.

That was all the spark Coach Gundy needed to fire off after - get this - a win. Holding up the paper, Gundy went after the writer and the paper.

"Here's all that kid did: He goes to class, he's respectful to the media, he's respectful to the public and he's a good kid. And he's not a professional athlete, and he doesn't deserve to be kicked when he's down," Gundy said.

For her part, Carlson fired back with a column and and in an interview with a television station. Her basic point - tell me what facts in the story were wrong, and I'll change them.

So where do you draw the line? Should college athletes, getting a free education and playing in front of thousands of people be off-limits? Or do the rewards they're getting justify tougher scrutiny.

Or could the problem be, gulp, technology itself as some other Big 12 coaches think?

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