Cyber Monday at Norm Thompson Outfitters
According to the National Retail Federation an estimated 60 million people will shop on-line today.
This is great news for the folks at Norm Thompson Outfitters in Hillsboro.
The company is so confident in on-line growth, it will close its landmark store on NW Thurman in Portland. The company is focusing its effort on the internet. Fifty percent of sales are generated by phone, 40 percent online and 10 percent by mail. Internet sales grow every year and are now outpacing all others.
Here's something interesting. Norm Thompson in one of the countries
top 100 etailers...out selling Nike online.
Everyone we ran into at the center seems to really enjoy what they're doing. Sarah Duncan is charged with answering customers emails. It used to take on average 24 hours to get an answer. Now it's just an hour or so. That's pretty good customer service.
In October the call center moved into new facilities next to the company headquarters. It's very green. And it's obvious lots of dollars were spent making the center comfortable for the workers...and it's paying off. jsmith@kgw.com

