You may have noticed a new name during our 11pm newscast.
We now refer to our late news staff of reporters and photographers as the "Night Team"?

Mike B. wrote me to ask why the "Night Team"?
Mike says he liked our 11p.m. news the way it was.
We like our late news,too, but we think the "Night Team" name underscores that our late newscast is fresh, not just a rehash of the early newscasts.

We have a whole staff of people working for you, our viewers between 6:30p.m and 11p.m.

We're constantly gathering new information and new stories, shooting new video, and following developing stories.

We all have plenty of reasons we need to catch a little extra shut eye. I know I do.
We hope our "Night Team" gives you a reason to stay up a little later, and catch what's happened since the early newscasts.

In addition, our "Night Team" has a different personality and identity than our early newscasts.
We think the "Night Team" name helps shows that we're different (in a good way of course!)

What do you think of the "Night Team" name? I'd love to know. You can write your comments below.

Most especially, I hope you'll tune in at 11pm. We want you to be a part of our "Night Team" too!

Let's stay up a little later together!
Laural

1 Comments

Michael said:

I think night team sounds fresh. I think it is ok. Doesn't really matter to me but I guess things gradually change at KGW, and I like it that way. I have seen some stations change suddenly and a lot and I don't like it. I heard stations change because of consultants? Why? Could you explain what they are and what they do?

I sometimes stay up until 11 but I frequently watch at 10. I see tonight you call it 10 at 10? What does it mean?

January 10, 2007 10:28 PM

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